The Faculty

The faculty / Barney McGrath

Barney McGrath

Business Performance Optimization

Barney has an outstanding understanding of all aspects of the real estate industry, including sales, marketing, technology and team management. A licensed real estate agent, Barney brings a wealth of experience to the industry. Barney has been a stand-alone agent, a sales manager, head of PM (2,500 props), built a home loan business, been a principal of a five-office network, and sat on various boards.

Prior to entering real estate, he spent the majority of his career in senior roles within the advertising industry in Sydney, New York and London. Having worked with IBM, McDonalds and Audi, amongst many other global leaders, he brings to real estate a passionate understanding of the importance of the brand and how to market it.

Barney joined McGrath Real Estate in 1999 and had the good fortune of working closely with John McGrath, arguably one of the Australian industry’s most progressive thinkers. He immediately set about rebuilding and rethinking what was already a hugely successful brand.

After leaving the McGrath Company in 2002, he worked as a consultant to many of the industry’s most successful brands – both independent and franchise. These include Ray White, Laing & Simmons, R&W, Marshall White, Cobden & Hayson, Devine Real Estate, Warwick Williams Real Estate, Thomson’s Real Estate, Ferry Real Estate, Toop & Toop, Bradcorp Holdings, Bresic Whitney and many others.

Today, Barney consults to many businesses across the Eastern Seaboard. From single offices, to large franchise groups, and primarily focused on brand development and management. He is also highly regarded as a business coach, advising on technology, social media, processes, improving margins, succession planning and growth.

Barney works like a contract marketing and operations manager. He will get to understand the issues, recommend solutions and suppliers, negotiate best price and best of breed suppliers, and manage the delivery on-time and on-budget. He differs from most consultants, in that he ensures implementation occurs, with minimal disruption to business, and provides a single point of contact across a broad array of disciplines and suppliers.

Areas of Expertise

  • Divisional Performance in Sales and PM
  • Overall Revenue and Margin management
  • Organisational structure, Job Roles and Reporting
  • Brand Management
  • Technology integration and Optimisation
  • 1-3-5 yr Vision creation, Growth and Recruitment

What Client’s Say

“I have been working with Barney McGrath now for over four years and he has helped our business in a number of different areas.

Firstly, strategic planning where Barney’s depth of knowledge of the real estate has helped us set up plans for our sales, property management and marketing teams. This includes budgeting and some core projects for all departments. His understanding of industry trends and services surrounding real estate has helped us think outside the box.

We have developed and implemented changes that impact the way we plan for our business and achieve our targets.

Barney also chairs our monthly managers meeting and helps hold us accountable.

With marketing, almost everything we do for marketing we run past Barney including our website, boards, target letters, personal agent branding all the way through to our look and feel as a brand.

Barney has been a great asset to me personally. During the time he has been working with our company we have been working through our succession plan as my farther slowly steps back from the day to day running of our business. His support and guidance has helped me step up to become a better leader.”

Anthony Webb, General Manager – Sales, Phillip Webb Real Estate

“In the 12 months working with Barney we have rebranded our entire business, integrated various technology platforms, and completely restructured our reporting functions.

I have been impressed by Barney’s in-depth knowledge of all aspects of our industry, and more specifically, the inner working of a business entity.

Barney’s breadth of experience makes him an invaluable sounding board to our business as we restructure for the future. Barney displayed a real passion for excellence and execution and made himself available above and beyond when needed.”

Michael Love, Partner, LoveRE